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Be Stupid: For Successful LivingBy Renzo Rosso
Ebook Free Be Stupid: For Successful LivingBy Renzo Rosso
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Diesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.
- Sales Rank: #701101 in Books
- Published on: 2011-09-13
- Released on: 2011-09-13
- Original language: English
- Number of items: 1
- Dimensions: 8.41" h x .63" w x 5.53" l, .60 pounds
- Binding: Paperback
- 192 pages
About the Author
Renzo Rosso is the founder of Diesel, the Italian-based international lifestyle brand with more than 5,000 points of sale and more than 400 mono-brand stores in over 80 countries. Diesel produces no less than 3,000 new products each season; over the years, it re-invented distribution, e-commerce, events, and advertising, winning many prestigious international awards. Today, Renzo Rosso is president of the holding Only the Brave, which incorporates many brands from streetwear to pret-à-porter.
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Be Stupid: For Successful LivingBy Renzo Rosso PDF
Be Stupid: For Successful LivingBy Renzo Rosso PDF
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